More than selling your home, our job is to market your home, to mount a comprehensive and multi-dimensional campaign that will reach out to both the real estate community as well as the buying public at large. This is the third and equally important cornerstone.
We know that more than 80% of home buyers commence their new home search electronically and our marketing plan will aggressively reach out to them
It will present your home electronically on the Multiple Listing Service (MLS) of the Niagara Association of REALTORs®, linking to REALTOR.ca and the world-wide real estate community.
Your home will be featured on our corporate site.
A custom designed, full-colour marketing brochure will be provided for point-of-sale distribution.
Most home tours include several properties which after a while blur into each other; we will make sure your home stands out.
Your home will be advertised in selected local print vehicles. This includes Homes & Land Magazine with it’s reach well beyond the Niagara Region.
In the early stages of your listing a Public Open House can be an effective way of testing the market’s reaction to your offering and while fewer than 2% of homes sell at an open house, they can be useful and we are pleased to schedule, advertise, and coordinate an event.
The availability of your home for easy showings is extremely important. Busy Sale Representatives may be reluctant to include homes in a showing tour which require them to “run around” collecting and returning keys. We recommend the use of a key-safe Lock Box to eliminate this potential obstacle and to make showings possible when you are out.
Be flexible with showing requests – it only takes one Buyer to get your home sold. Don’t make a showing request seem like an inconvenience. Showing appointments are arranged by our client coordinator who will follow your instructions in arranging buyer visits.
Following these visits we will attempt to determine how the showing went and provide you with feedback as it is given to us by the Buyer’s Representative.
The market is always in flux. During the time when your home is for sale and as may be appropriate, we will provide you with information regarding new offerings and recent sales which may influence the marketing of your home.
The “First Offer Rule” is very important. If you get an offer in the first few days or weeks the tendency is to try to hold out for a better one which is generally a mistake. Years of experience has taught us that the first offer is often the best.
While we have a wonderful, highly professional support staff we want you to think of us as your single point of contact. If you have questions or concerns; if there are some changes you think we should discuss, or if you are simply looking for insight – give us a call. If we don’t have an answer, I’ll find out.
Our job is to make the sale of your home as uncomplicated and enjoyable as is possible – to make life just a little easier for you. It’s our job to make things happen, and to build a relationship which is mutually rewarding and beneficial.
We are excited about the opportunity of working together and we are looking forward to earning the right to represent you with knowledge, patience, and understanding – dependably yours.
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